Have you ever walked into a restaurant or retail store, noticed a bright digital display, and wondered, “How much does digital signage cost?” Then this blog is just for you! With digital screens becoming the new standard for menus, promotions, wayfinding, and brand messaging across the U.S., that question is more relevant than ever.
What Shapes the Total Digital Signage Cost?
In the case of digital signage pricing in 2025, the costs can be very different depending on what you’re looking for. Coming in at a few hundred dollars for a simple indoor screen, a large outdoor LED marquee will set you back tens of thousands. Well-known digital signage components include:
- Hardware (screens, media players, mounts, enclosures)
- Software (the content management platform)
- Content (designs, videos, animations)
- Installation & maintenance
1. Hardware: Screens, Media Players & Enclosures
Your choice of hardware significantly influences your budget. The display’s cost usually represents 60–80% of total expenses.
Digital Signage Display Price (U.S. 2025 Averages)
| Display Type | Size | Price Range | Notes |
|---|---|---|---|
| Consumer-grade TVs | 43–65″ | $250–$850 | Ideal for simple, low-cost digital signage |
| Commercial-grade displays | 43–98″ | $650–$4,500 | Designed for 24/7 operation, higher durability |
| High-brightness outdoor displays | 49–75″ | $2,500–$9,000 | Required for sunlight visibility |
| LED video walls | Custom | $10,000–$100,000+ | Best for large spaces and high-impact visuals |
Concerning screens, you’ll want to know about brightness. Commercial grade screens are suitable for displays that will be exposed to sunlight, sitting all day or in a public space, and they’ll cost accordingly.
Brightness Levels & Why They Matter
Brightness significantly affects digital display screen price and performance:
- Indoor displays (300–500 nits): $500–$1,200
- High-brightness indoor (700–1,000 nits): $900–$2,500
- Outdoor displays (2,000–5,000 nits): $2,000–$9,000
If your screen is going to be near windows or outside, then higher brightness is basically a necessity.
Media Player Costs
A media player sends your content to the display. Options range from simple streaming to enterprise-grade hardware:
- Basic players: $50–$150
- Commercial players: $250–$600
- Advanced 4K/interactive players: $800–$1,500
Some commercial displays have built-in players, reducing hardware needs.
Mounts & Enclosures
Many new buyers overlook this part of the budget:
- Wall mounts: $75–$300
- Tilt/full-motion mounts: $150–$450
- Weatherproof outdoor enclosures: $500–$3,500
Outdoor signage always requires a secure and sealed enclosure.
Also Check: https://signs2gonj.com/restaurant-interior-designs-nj/
2. Software Costs: The “Brain” of Your Digital Signage
Your software, called a CMS, controls your playlists, schedules, and content updates. This is where the digital signage software cost varies the most.
2025 Software Pricing
| Tier | Monthly Cost per Screen | Best For |
|---|---|---|
| Basic | Free–$10 | Simple menus and slides |
| Standard | $10–$35 | Restaurants, retail stores, schools |
| Enterprise | $35–$80+ | Multi-location networks and analytics |
Most U.S. businesses choose mid-tier plans because they offer the right combination of both features and affordability.
Cloud vs. Self-Hosted
- Cloud-based CMS systems are easier, cheaper, and always updated.
- Self-hosted solutions involve a higher upfront cost ($500–$3,000+) plus ongoing maintenance.
If you’re looking for low-cost digital signage, cloud solutions offer the best bang for your buck.
3. Content Creation Costs
The beauty of digital signage is its ability to showcase eye-catching visuals, but that also means one needs to invest in quality content.
Here’s what U.S. businesses typically spend:
- DIY templates: Free–$20
- Graphic design (static): $50–$150 per design
- Motion graphics/video: $200–$1,000+
- Custom animation packages: $2,000–$10,000+
Most brands mix template-based content for everyday use with professional design for special campaigns.
4. Installation, Labor & Setup Costs
The complexity, environment, and where you are located all play a role when calculating the cost of installation for your digital signage.
- Standard indoor installations in the US: $200 to $650
- Ceiling/high-reach installations: $500 to $1,500
- Outdoor signage installations: $1,000 to $5,000
- Electrical work and cabling: $150 to $800
- Network configuration: $75 to $300
Since outdoor installations require more planning, wiring, and safety considerations, they’re usually more expensive.
Specialty Signage: Marquee & Outdoor LED Pricing
Digital Marquee Sign Cost
Popular in schools, churches, and event venues, and costs you in the range of $5,000–$35,000+, depending on size, brightness, and pixel pitch.
Electronic Signs Cost (LED Business Signs)
| Type | Price Range |
|---|---|
| Small LED sign | $2,000–$8,000 |
| Medium LED business sign | $8,000–$20,000 |
| Large pylon or monument LED sign | $20,000–$70,000+ |
To be seen from the road, you need higher brightness and a good level of resolution.
How to Reduce Your Signage Price Without Sacrificing Quality?
For digital signage, if you’re looking to be more budget-friendly, there are several strategies you can use to lower the price of your signs without sacrificing quality.
- Use consumer displays in break rooms or low-traffic areas
- Choose a cloud CMS instead of self-hosting
- Start with templates, upgrade design later
- Avoid unnecessary add-ons (floor stands, kiosks, touch overlays)
- Buy hardware bundles when possible
Where to Buy: Why Many U.S. Businesses Choose Signs2Go
When looking for a U.S.-based supplier for your digital signage needs, Signs2Go is a brand that is certainly worth considering. Offering an impressive array of indoor and outdoor LED displays, digital marquee signs, and a wide range of digital signage solutions, they are well known for their:
- Competitive pricing
- Flexible options for small and mid-size businesses
- 7 Year Warranty
- Nationwide shipping
- Installation support
- Supportive guidance
From a single storefront to a multi-location rollout, Signs2go can handle it all and has a proven track record of delivering reliable, affordable digital signage that doesn’t cut corners on quality.
Conclusion
In the case of marketing your business, digital signage is a great way to boost customer engagement, update your brand, and replace those outdated printed signs. Proven to be one of the best investments a company can make, digital signs are known for being cost-effective and almost worry-free.
Still worried? Signs2Go is here to walk you through all your options, saving you time and money.
FAQ for Digital Signage Cost
1. Is digital signage a one-time purchase or subscription-based?
It can be either. You buy the screens once, but most systems use subscription-based digital signage software.
2. Can I use a regular TV for digital signage?
Yes, a regular TV would work for low-cost digital signage.
3. What determines the final cost of a digital signage setup?
The total pricing of digital signage depends on the screen size, digital display screen price, the media player, software cost, installation, and content needs.
4. What’s the cheapest way to start using digital signage?
Turn any TV into a digital sign with affordable digital signage software and a basic media player.
5. Is digital signage worth the investment?
Yes. Upfront digital signage cost often pays off through higher engagement, better branding, and reduced print costs.
6. Do I need an internet connection to display digital signage?
Not always, but it helps. Cloud-based systems need the internet for updates, while offline setups avoid ongoing software costs.
7. Is it possible to manage digital signage remotely?
Yes, your digital signage displays are easy to control from any place.